What Is a Global Manager - 2649 Words

The answer is a network of specialists, not a individual. What is a Globai iVianager? by Christopher A. Bartlett and Sumantra Ghoshal In the early stages of its drive overseas. Corning Glass hired an American ex-ambassador to head up its international division. He had excellent contacts in the governments of many nations and could converse in several languages, hut he was less familiar with Corning and its businesses. In contrast, ITT decided to set up a massive educational program to globalize all managers responsible for its worldwide telecommunications husiness-in essence, to replace its national specialists with global generalists. Corning and ITT eventually realized they had taken wrong turns. Like many other†¦show more content†¦The global business managers overall go, is to capture the full henefit of integrated worl wide operations. To be effective, the three roles at the core of a husiness managers joh are to serve as the strategist, for his or her organization, the architect of i worldwide asset and resource configuration, and the coordinator of transactions across national borders. Leif Johansson, now president of Electrolux, the Swedish-based company, played all three roles successfully in his earlier position as head of the household appliance division. In 1983, when 32-year-old Johansson assumed responsibility for the division, he took over a business that had been huilt up through more than 100 acquisitions over the previous eight years. By the late 1980s, Electroluxs portfolio included more than 20 brands sold in some 40 countries, witb acquisitions continuing throughout the decade. HARVARD BUSINESS REVIEW September October 1992 Zanussi, for example, the big Italian manufacturer acquired by Electrolux in 1984, had built a strong market presence based on its reputation for innovation in household and commercial appliances. In addition, Arthur Martin in France and Zoppas in Norway had strong local brand positions hut limited innovative capability. As a result of these acquisitions, Electrolux had accumulated a patchwork quilt of companies, each witb a differentShow MoreRelatedWhat Are The Criteria That HR Should Look For When Selecting Global Expatriate Managers?758 Words   |  4 PagesWhat are the criteria that HR should look for when selecting global expatriate managers? 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